Kickstarter / Campaign Art Direction
Assassin’s Creed
Orlog Dice Game
A real-world adaptation of the Orlog dice game featured in Assassin’s Creed Valhalla, officially licensed by Ubisoft for global distribution.
I led the visual direction of the Kickstarter campaign, creating the launch assets across trailer, key visuals, page graphics, and promotional content.
The campaign was built around a CA$75,000 goal and ultimately raised CA$1,111,818 from 12,409 backers.
Overview
A real-world adaptation of the Orlog dice game from Assassin’s Creed Valhalla, developed as a premium Kickstarter campaign with a strong focus on visual consistency, collectibility, and launch performance.
Direction
My role combined art direction and asset production across the full campaign rollout.
Every deliverable was designed to feel consistent across formats, from trailer and hero assets to Kickstarter page visuals and promotional communication.
Notes
What made the project especially strong was the link between visual coherence and campaign performance.
The result was a launch-ready asset ecosystem that helped position the product clearly and contributed to a campaign that significantly outperformed its original funding target.