Brand Identity / Web Design
Typist
Typist is a conceptual e-commerce platform created for the mechanical keyboard hobby.
The project combines brand identity, product storytelling, and digital retail design to build a curated experience for enthusiasts, collectors, and newcomers alike.
Overview
The objective was to design a brand and website ecosystem that could make a niche hobby feel both accessible and desirable. The work focused on balancing editorial clarity, product depth, and a strong visual identity across the shopping experience.
Direction
My role was to shape Typist as a complete digital retail concept rather than a simple product showcase, translating the identity across website design, visual system, interface hierarchy, and brand applications.
Notes
What makes the project strong is the relationship between community culture and commerce.
The result is a concept that feels both curated and functional, with enough consistency to support browsing, discovery, and conversion across a specialized product universe.